Pharmacy Automation Helps Keep Customers Loyal

The personal service and genuine concern for customers of the corner drug store of years ago needs to be a part of the service of the new generation of chain drug stores. Technology can help the druggist of today get the respect and loyalty of customers that used to be held by the corner store druggist. Pharmacy automation can relieve the pharmacy staff from the drudgery of counting and filling prescriptions. Pharmacies should utilize automation to achieve business growth and create safety for customers. Time that was spent behind the counter away from contact with customers can be spent establishing rapport with customers bu answering questions and giving advice. The work that is done by automation only has to be verified by the pharmacist. In a sense automation lets the pharmacist become the manager that he should have been in the first place. Automation allows the pharmacist to establish goodwill with the customers, by giving them his expertise through constant contact. Customers become much more loyal to the pharmacy when they know that the pharmacist is always available to assist and answer questions. It has been proven that prescriptions filled by humans can have a certain number of mistakes. Automation is the perfect solution to that problem because the accuracy of automation is somewhere in the 99.9% range even in the peak times. Pharmacy automation will assist in giving excellent customer service in the peak times of early morning, late afternoon or any other time there are a large number of prescriptions to fill in a short period of time. Speed and accuracy are the best characteristics that automation can bring to these times of the work day. Over the years the demand for prescriptions filled by pharmacies has been steadily increasing, so therefore, the work load on pharmacists is increasing. Automation can help to relieve the increased work load, but continue to have a high degree of safety and accuracy.

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